superdrug - halloween 2023 “dolls after dark”
Superdrug were looking to elevate their Halloween campaign for 2023 with the perfect fusion of beauty and spookiness. We developed a creative execution for their “Dolls After Dark” campaign, with our 6 beauty dolls who come to life after dark within a Superdrug store.
We produced over 200 assets, across CGI, video, stills and bespoke audio for the brand to use across digital, social, print, POS and OOH. the ATL campaign has featured across all digital brand and partner brand channels, and seen in over 800 Superdrug stores across the UK and Ireland.
Service: Full-service Production
“I can’t thank Jen and the team enough for being so brilliant from start to finish. Jen made everything happen. I have very high standards and Jen and her very talented crew absolutely smashed it. So happy with the final campaign and a big thanks to Jen for her dedication to the project!”
