CHARLES WORTHINGTON - MENOPLEX
“From the beginning Jen understood the brief completely and was totally on brand from the beginning, we had a very clear vision and Jen made it come to life. Never has a shoot been less stressful with Jen having planned for everything. The end results are stunning and we can’t wait to work with Jen and the team again soon, thank you!”
For the launch of their Menoplex range, Charles Worthington were looking for authentic imagery to resonate with their core Gen X customer, bringing real women to the forefront of the campaign.
We led the creative development and casting, alongside full-service production to reposition the brand’s model and product imagery to feel real and authentic, whilst still in keeping with the brand’s rich heritage as a market leader in haircare.
Service: Full-Service Production.
