ORDO
Step Zero
Every routine starts with ORDO. For the Step Zero campaign we brought seven concepts to life (night, gym and work, for him and for her) across Sonic+, Sonic Lite and the Water Flosser.
We ran separate stills and video sets at the same time, with four models plus hand models, and captured a full library of evergreen content in the same production.
What we delivered: campaign and evergreen stills, campaign videos and evergreen video features, plus social content.
