NEOM Wellbeing came back to us for our fifth Christmas campaign together. It’s one of the biggest moments in their year, and once again they trusted us to produce the full campaign.

The brief covered four distinct stories, each with its own creative direction: Elevated Basics, Editorial Glimmer, Advent and Gifting. We planned and produced seven shoot days, with bespoke prop styling bringing the festive editorial and gifting stories to life.

We managed everything from pre-production and prop boards through to retouching, post-production and final delivery, keeping four creative directions on track, on brand and ready for every channel.

What we delivered: Elevated product and lifestyle campaign stills, plus a social location shoot.