Body with benefits. To launch NEOM's new body washes, we turned a bold, typography-led creative into three days of stills: bright morning light for the energising washes, warm evening light for the calming ones.

Macro pours and drips showed off every texture, while hand models and lifestyle "persona" sets brought the range to life alongside NEOM's Feel Good products.

What we delivered: launch stills across product, macro texture, hand and lifestyle set-ups.