A year's worth of brand content in five days. For Childs Farm's masterbrand and Sleep launch, we took over a family home to capture warm, real-life moments for every channel.

Stills and motion ran side by side, building an evergreen library the brand could use across social, e-commerce and retail.

What we delivered: 128 images (including 65 model lifestyle and 32 product lifestyle stills) and 18 motion assets, including 8 brand films in 30s and 15s, in 16:9 and 1:1.